Transformation of arranged marriage to online matrimonial services

A new business space technology driven online matrimonial service has been fast evolving in India and what was once considered a traditional at best community driven or through individual brokered pre matrimonial communication based service between bride and bridegroom families. Technology is dramatically and profoundly changing the nature of business by providing the potential for new services, radically revamping service delivery, and expanding customer service reach. . Online Matrimony shall be considered as self service technology to search prospective bride or bridegroom to be enabling match makers offer services online through their web portal to log in and register, participate, create their own pages of database and make it interactive through chatting. Hence, self service technology adopted in online matrimony provides consumers a greater convenience, accessibility, and ease of use. Convenience is a big factor in online matrimony. It often make a business available 24 hours a day, seven days a week, rather than being limited to traditional working hours. Consumers often find self service technology empowering, using the technology, the customer can control the service encounter and not feel rushed or pressured.

Social Media Interaction:

Social Media interaction is technological interfaces allowing customers to produce services independent of involvement of direct service employee. It is replacing many face-to face service interactions with the intention to make service transactions more accurate, convenient and faster. Online Matrimony often make a business available 24 hours a day, seven days a week, rather than being limited to traditional working hours. Online matrimony does facilitate social interaction online in a way that their offline counterparts do not. This is through email, chat rooms and one-to one synchronous communications like Skype prior to developing any relationship offline.

Customer Retention in Matrimony Sites

Conventional Measures of matrimony sites:

• Functionality
• Enjoyment
• Security/Privacy
• Assurance
• Design
• Convenience
• Customization

Indian Matrimonial web portals make for a perfect substitute for millions of Indians who are now connected to the web and still belong to traditional beliefs. Considering the enhanced reach, extreme convenience and more privacy, online matrimonial portals are most definitely a preferred substitute to conventional sources to find brides and grooms. It is simple for anyone to simply log onto a website of their choice and register by uploading a bio data with information of their choice. It offers user-friendly interfaces for youth as well as parents to conduct searches based on their preferences and initiative conversation with a click of a mouse. This ideal blend between Indian traditional systems and modern technology has made it possible for Indian bachelors and parents around the world and explore and find themselves the perfect match for life. Developed online-portals:

Difference between arranged and love marriage

Types of users in Matrimonial Portals:

• Visitors 
• Registered members
• Moderators
• Administrators

While the parents would typically be depending on marriage brokers and classified ads, the web offers a larger variety of platforms to search for along with easier options to categorize search requirements to find a perfect match for daughter or son. As a registered user and subscriber of online-matrimony for the past couple of years with the leading online web portals for matrimony, the author of this paper has spend hours in understanding the dynamics of these portals and in that context consumer perception of the online-matrimony as self service technology is viewed and analyzed. The first impression is that these web portals of online matrimony has come to stay and do active business with subscribers or registered users. . Visit www.wmmatrimonial.com to make your matrimonial search a successful one. 

Reference By:

https://en.wikipedia.org/wiki/Arranged_marriage

https://en.wikipedia.org/wiki/Civil_union

Social Media Connect: