Matrimonial websites have been in India for more than 15 years
now. The business case is extremely strong for matrimonial business to run
especially because of the ever so prevalent system of arranged marriages in
India. The matchmaking has been a part of the Indian marriage scene since
forever. There cannot be a better case to build and organize an
unorganized segment in India which was the proof of concept for matrimonial
websites which set shop and took advantage of this. Interest in Online
matrimonial reflects a new mindset among the urban youth in India and a major
reason for that is the Internet and the large number of matrimonial sites offering a new landscape for romance and the search for a life
partner without the traditional trappings or restrictions.
Online matrimonial is instant,
convenient and anonymous. It is a powerful tool for discovering compatibility
and it’s fueling an increasing number of successful marriages. The wide range
of Indian matrimonial sites is also engineering a major social change. Such
sites have been around for a while but never in such large numbers and offering
such a wide range of options and services. Millions of unmarried couples,
especially young women, are now depending on the Net to exchange photos,
videos, views and opinions before bringing in the parents to convince them they
have found the person they want to marry. It’s a major development in a society
where mobility and opportunity is separating parents from their children much
earlier than before. At last count, there were over 100 such sites. India has
some 38.5 million Internet users and nearly 60 per cent are below the age of
25. Of them, 48 per cent are registered with matrimonial
sites, 51 per cent with dating and friendship sites
and 37 per cent of Internet users are into both the activities.
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| Trends of Interest in Online Matrimonial per cities |
Advantages of Online Matrimonial:
- Time saving
- Economical
- Comfortable
- Easy to choose your life partner
- User friendly system
- Advanced Security
- Less time for a perfect match
Modern online matrimonial system
is designed to overcome the drawbacks of existing system. It also provides fast
searching for a life partner and sending his/her contact or communicates with
the existing members. As both the members will agree they meet together for the
marriage. A person can search for a bride
or a groom of any religion of any
caste. What was also important for matrimonial websites was to
find a partner with a good service level agreement, as availability and
reliability of website was critical for building a successful business.
Future Scope of Matrimonial website:
- It provide platform to a lot of Bride/Groom for finding perfect match.
- There are different sectors like Matrimonial registration, Partner, Search, etc. So the Bride/Groom can get their interest for find their partner.
- Bride or Groom can directly search Partner according to their required criteria. The Bride or Groom can use match By Email functionality so he or she can get directly email alert for the match which fulfill their required criteria.
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| Process of Online Matrimonial |
The year-on-year growth for matrimonial services is 130 per cent, while that of dating sites is 88 per cent. In a
country where pre-marital relationships are usually frowned upon, the Internet
offers India’s urban youth the opportunity to meet each other and to converse without
fear. It is also an empowering tool for women as it cuts down her need to wait
for someone else to arrange her marriage, or for the groom to visit several
brides before making his choice. It gives women the choice to make friends from
members of the opposite sex. Clearly,
the golden age of online matrimonial is activated. Over 12 million Indians use online matrimonial
searches.
Online
matrimonial have been a remarkably successful in the Western World and have
been emulated in other cultural contexts. The introduction of the Internet can
have vastly different implications on traditional societies and practices such
as arranged marriages in India. . As the technology is used and appropriated by
users, both social practices and the technology evolve. The use of online matrimonial services provides an
interesting future for marriage online matchmaking market in India. For more
information, you can visit www.wmmatrimonial.com to
get ideas and real time experience on marriage market.
Reference By:
https://en.wikipedia.org/wiki/Matchmaking
https://en.wikipedia.org/wiki/Matrimonial_website
https://en.wikipedia.org/wiki/Arranged_marriage
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