Tuesday, 24 January 2017

Role of Online Matrimonial in the new age Arrange Marriage

The institution of marriage has changed through the years from arranged marriages and love marriages, to the modern-day arranged love marriages. But now a concept has emerged that could be defined as niche or segmented marriages. In the Hindu culture, marriage is a big ritual that celebrates with full of spirit. In this ceremony, not only two opposite genders but also two families get into a happy relationship. Every year, many Hindus get married with a commitment to spend their life together happily. The online matrimony industry has blossomed into a huge business opportunity due to the need of marriage among vast youth of India. The growth of online matrimonial portals has meant lesser newspaper classified ads and fewer takers of traditional matrimonial services. In the recent times, Online matrimonial changed the perspective of arrange marriages for all community. Eligible bachelors as well as parents are able to search for a groom or bride by the help of technology. There is no doubt that, the online matrimony will become an essential part of Arrange marriage in near future.

In the Indian society, people are divided under castes, states and creeds. Bengali, Kannada, Oriya, Tamil and Punjabi etc. are different castes but they come into the category of Hindu and wish to get married under their caste. It makes marriage process critical, choosy and time consuming. Today, Indian matrimony sites have made this process easy. Such sites are playing various types of roles for prospective life partners. While visiting a professional Indian marriage site, you can easily notice the language, caste and state menus that allow search according to your choice. If you wish to look for Tamil girls or boys, select from the language or state menu. You can also search your prospective partner according to professional basis. The statistics of using Online matrimonial is increasing and becoming very popular among Indians and Indians living abroad.

In the modern era, people are depending upon Internet for many reasons. Earlier, marriages are happening due to marriage brokers and by the help of traditional advertising. Now in these days, online matrimonial substitutes the roles of brokers and bridges the gap between unavailability. The main advantages of online matrimonial are the thousand of profiles you can choose from. It takes a click away to register and choose your bride or groom from multiple options. You can get online matrimony services and other services like marriage counseling, wedding planners from online matrimonial. In coming years, there is great possibility that, online matrimony sites will boom to help Indians in a big way. It in a verge of becoming an popular methods transform the arranged marriages.

Online Matrimonial Visitor Statistics
Online Matrimonial Visitor Statistics

Facts of Matrimonial Search:

  • Market Size in FY 2015-17 : Rs.1100 crores
  • Estimated Market Size: FY 2019-20: Rs. 2000 crores
  • Online Matrimonial Search Subscribers: F.Y: 2015-16 – 70-75 million
  • Fastest Growing Age group is: 21- 34 years


In Online Matrimony, Community matrimony sites in India offer premium packages under which direct meet is arranged with a shortlisted match. Online chatting facility is offered. SMS or email alert service is provided to keep you informed about suitable soul mates. A special package also includes telephone service to inform you about a match who is matching well to your needs. These packages are offered for a limited time period. You can renew or extend a premium package according to your convenient and choice. Technological innovations and advent of e-commerce have given rise to the internet portals in recent times. One such development can be seen in the field of matrimony. The evident cultural shift in the outlook of marriage in India and adoption to new technology has enabled the growth of matrimonial service portals. Dispersed families adapt to online matrimonial services to seek most of the marriage-related information. Most of the matrimonial portals that hold the major market share work on premium model.

In the modern times, many online matchmaking sites offer extra services that include arrangement of location wedding, food and beverage facility, decoration and photography. A complete marriage package can be chosen that makes your marriage ceremony free of hassles. The premium package includes wedding planning, food and decoration responsibilities.  Online matrimony is the idea of a website that would allow modern, urban generation to choose their own partners and go from dating to perhaps matrimony at their own comfortable pace. In this business it is the advanced technology that enables visitors to find the perfect match for them by automating calculations, comparisons in huge profile database.

Features of Online Matrimonial:

  • Flexibility
  • Automatic software update
  • Capital expenditure free
  • Location feasibility
  • Secure access


Selection Process in Online Matrimony:


Easy registration:

Registering your profile in matrimonial websites is very easy. The navigation in websites is simple and can be used by semi computer literate persons. Her at first, you have to give information regarding your personal information, educational information, preferences, contact information and username, password for security. All the data provided by you will be kept confidential and cannot be viewed by third party users.

Package selection:

After matrimony registrations, there are few options are available for membership. Every membership has price point and you can subscribe to any option according to your budget and interests. You can choose a package and payments option according to your choices.

Matchmaking:

After becoming a member of the community, you are eligible to view other profiles and communicate through chats and messages. You can extend your interest to any profile and contact each other with mutual consents. All the communication between interested single will be kept under utmost confidential for privacy.

Searching Option:

You can execute matrimonial search option in websites according to your preferences. You can go through educational, occupational and location search for best results in matrimonial websites. All the online members in matrimonial websites are more chances of match making due the filter of your preferences at first of your search. Lots of youth are benefiting from the matrimonial websites in this modern age. In today era, matrimonial websites have changed the traditional approach for choosing a life partner.

Marriage rates Per Male and Female
Marriage rates Per Male and Female

Most sites offer some free services, like letting people search their bride and groom databases, and allow users to post photos and descriptive paragraphs about themselves for prospective marriage partners only. Marriage sites in online matrimonial cater to a technologically sophisticated population. Marriages to an appropriate person of the right religion, region, caste, sub caste and so on used to be arranged through the intermediaries of elders and matchmakers who were linked in local networks. In more general search settings, like cities, matrimonial advertising through newspapers could provide new links and expand the range of available prospects beyond existing networks. Online matrimonial is still a part of arranged marriage as even with online services, parents continue to perform the role of initiating, searching and filtering potential partners.


Recent study proves that, in the new age online matrimonial is thriving to change the perspective of Indian marriage market.  Another factor that makes Indian weddings so fascinating is the variety that is witnessed in the weddings of different regions and religions of the country. It is a true representation of the diverse nature of the land. People in different places celebrate this auspicious occasion according to their own rituals and customs. In today age, by the use of online matrimonial marriages are made in cyberspace and solemnized through marriage portals. . The growth of online matrimonial sites is mainly because of the wide variety of choices, convenience, time saving and efficiency. For more information, you can visit our website www.wmmatrimonial.com


Reference By:

https://en.wikipedia.org/wiki/Marriage

https://en.wikipedia.org/wiki/Matchmaking

https://en.wikipedia.org/wiki/Matrimonial_website

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2 comments:

  1. Marriage is a lifetime bond between two families as much as between two souls. Really Online Matrimonial gives a lot of scope to find the life partner based on their needs and interest. Thanks for sharing such a valuable information.

    ReplyDelete
  2. Online matrimonial sites have simplified the trend of searching soul mates by making it a mouse-click away. Thanks for sharing your insights and detailed information about online matrimonial services.

    ReplyDelete